Medical affairs has undergone a transformation over the last 30 years. It is now an established discipline with its own professional organisation. The pandemic has highlighted this with Medical affairs maintaining access to key opinion leaders and HCPs to discuss scientific information related to vaccination, or the implications of therapy during a Covid-19 infection.

Recently, there have been a plethora of white papers and publications all highlighting the increasing value of Medical affairs.

The journey from a service function, to a partner with a seat at the table, to a strategic leadership position with its own budgets and plan, has resulted in Medical affairs being referred to as the third strategic pillar alongside Research & Development and Commercial.

In this white paper we discuss why this transformation is accelerating, how the rise of Medical affairs can be accelerated through capability building and consider some of the key skills required.

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